**Registration is closed. If you wish to
attend, please go directly to Tribeca Cinemas.**
Breaking Through the Clutter:
Staying Relevant in the Digital Age
Join us for a discussion about building a strong online presence, effectively utilizing digital media when it comes to personal branding, how brands stand the test of time, and becoming/remaining relevant. This is the second in a series of monthly panels co-hosted by the NY Alumni Chapter & the NY GOLD Council.
Moderated by Georgette Pierre, MA, '09
A 2009 Master’s Graduate of Emerson College, Georgette is an on-air personality, the executive producer and host of her own Internet radio show, and a content producer. Curating original content for her web site, she also specializes and currently muses about entertainment, music, and pop culture for urban media site, Killer Boombox, and MTV’s hip hop blog, RapFix. With no signs of letting up, Georgette continues building upon her dreams as she gears up for her new web series launching this year.
Samantha Bond '04 is the Senior Manager at Team Epic, a NY area agency that manages Entertainment & Lifestyle marketing campaigns and sponsorships such as AT&T, Pepsi, and FedEx. Prior to moving to NY, Sam worked at Fox Searchlight Pictures in Los Angeles for 6 years handling Publicity and Marketing for films and soundtracks. Her work included the Platinum selling Juno soundtrack, as well as awards campaigns that resulted in three "Best Original Song" Oscar wins in a row for Once, Slumdog Millionaire and Crazy Heart.
Mike Raffensperger currently serves as the Vice President of Strategy and Creative Development for Magnet Media, a NY based digital production studio and marketing services firm. As a champion of social and new media marketing, he has designed and directed online campaigns for dozens of top-tier media and technology companies, including Apple, Microsoft, Adobe, Google, The Sundance Film Festival, ABC, NBC, Showtime, Dreamworks Animation and Paramount Pictures. He is the co-author of Digital Media for Business, a Top 10 Amazon bestseller offering a primer on the doing of business in the digital age. Additionally, he is the co-author of Overcoming the Digital Divide, a guide to maintaining career currency in the digital age and a publication of York House Press.
Simon Rentner '01 is a veteran radio and music
producer and currently serves as the Staff Producer at WBGO Jazz 88.3
FM. He’s developing a hip-hop radio project called the W(rap)-up,
developed with News and Notes with Ed Gordon. His stories have aired on
Marketplace and The World. He’s produced for The Leonard Lopate Show,
Soundcheck, and Studio 360 on New York Public Radio (WNYC). Some of the
artists he's profiled include Tom Waits, Mark Morris, Roger Ebert, Bob
Dole, Jessica Lange, Lee Friedlander, and Ian McEwan. In his spare
time, he is also Co-Producer and Co-Partner for Freedom to Love Now! A
Concert for Marriage Equality a fundraising musical event featuring
Rufus Wainwright, fun., Thomas Bartlett (aka Doveman), The National,
Toshi Reagon, They Might Be Giants, John Cameron Mitchell with Stephen
Trask, Justin Vivian Bond, and more to be announced soon!
Eric Ward, MA, '03
is an Executive Producer at Wenner Media where he oversees
RollingStones.com, USMagazine.com, and MensJournal.com. Prior to
joining Wenner Media, Eric worked at Nielson Company for six years, where
he served as Director of Product Development for E5 Global
Media at Billboard.com and Digital Brand Manager at the Music
Entertainment Group. While at Billboard, Eric and his team earned the coveted ASME National Magazine Award for Best Digital Media Design. He is the co-founder of Glide Publishing, LLC,
an online music entertainment magazine that Eric founded as he pursued
his MA in Audio Production at Emerson College.
We hope to see you there!